Make the right call

Straight comparisons, including when the cheaper option is the right one.

01

Custom CRM vs off-the-shelf CRM

Ready-made CRMs such as Zoho or HubSpot are a sensible default. A custom CRM makes sense when your sales process doesn't fit their shape.

02

Build vs buy software

The question is rarely 'can we build it' but 'is this a part of the business that makes us different'.

03

Custom website vs WordPress

WordPress is a mature choice for content sites. A custom build suits sites that are closer to an application, or where speed and structure are central.

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