SEO
10 articles on this topic.
Google Search Console Setup Guide: Add and Verify Your Website
How to set up Google Search Console: Domain vs URL-prefix property, DNS verification, submitting your sitemap and the first reports to check.
Core Web Vitals in Plain English (and Why Your Site Is Slow)
Core Web Vitals explained simply: LCP, INP and CLS, the thresholds Google uses, how to check them and the usual causes of a slow site.
Do You Need an SEO Expert? How to Hire One and Spot Red Flags
Google's advice on whether you need an SEO professional, what questions to ask, red flags to avoid and how to check any promise about rankings or AI search.
How Google Search Works: Crawling, Indexing and Serving Results
A plain explanation of Google's three stages, crawling, indexing and serving, what Google does not guarantee and what site owners can do at each stage.
Page Indexing Report: What "Crawled, Currently Not Indexed" Means and What to Do
How to read Search Console's Page Indexing report, including Crawled/Discovered currently not indexed, duplicates, soft 404s and noindex, and which issues need action.
robots.txt vs noindex vs Sitemaps: What Each One Does
robots.txt controls crawling, noindex controls indexing and sitemaps help discovery. Learn the differences and the mistakes that keep pages out of Google.
Search Console Performance Report Explained: Impressions, Clicks, CTR and Position
How Google counts impressions, clicks, average position and CTR in Search Console, with the rules and edge cases that confuse people, and how to use the report.
Technical SEO Checklist for a New Website
A practical technical SEO checklist for new sites: indexing basics, URLs, titles, sitemaps, robots, structured data, speed and Search Console, based on Google's guidance.
URL Inspection Tool: How to Check a Page and Request Indexing
What Search Console's URL Inspection tool shows, how to test a live URL, when Request indexing works, and its limits.
Website Migration Without Losing Rankings
How to move to a new website or domain while keeping search visibility: URL mapping, 301 redirects, sitemaps, Change of Address and monitoring in Search Console.
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